10/20/2023 0 Comments Bcg matrix![]() Based on the BCG Matrix a product or business unit can be in one of the four following categories: ![]() ![]() This is why the axes are often indicated with high and low. The absolute values of the axes are dependent on the line of business or industry. This assessment model is also known as the Boston Matrix, the Growth Share Matrix or Boston Consulting Group Matrix. ![]()
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